Finally Know What the Heck You're Actually Selling
And Stop Research-Spiraling Into Business Idea Paralysis
The 1-hour clarity breakthrough for women 50+ who have 38 bookmarks, 12 half-finished courses, and still don't know what business they're building.
Last Tuesday at 2:47 AM, I got this message:
‘Sofia, I’ve been “figuring out my business” for 18 months. I have a vision board, three notebooks full of ideas, and I’ve watched every free training on the internet. But when someone asks what I do, I still sound like I’m making it up as I go. I feel like everyone else got a manual I never received.’
That’s when I realized: The problem isn’t that you don’t have good ideas. The problem is you have too many ideas and no way to choose.
This mini-course gives you the decision framework I wish I’d had 20 years ago.
Not another course. A decision framework.
In about one hour (or one peaceful afternoon with optional wine and zero tech meltdowns):
A clear offer based on the experience you already have - not some trendy business model you’ll hate
Your “cocktail party answer” - how to explain what you do without sounding like you swallowed a marketing textbook
A simple funnel blueprint - the exact 4-step path from stranger to customer (spoiler: it’s not complicated)
Smart tech choices that won’t require a computer science degree or a 20-year-old assistant
Done-for-you worksheets that your printer won’t jam on (technology victories matter)
What you get today:
✦ 3 no-fluff video lessons that get straight to the point (I promise not to ramble about my life story or spend 20 minutes telling you what I’m about to tell you)
✦ 3 fillable PDFs you can actually use:
The Clarity Map Worksheet (AKA your official permission to brag)
Funnel Blueprint + Checklist (the “make this make sense” roadmap)
Smart Tech Setup Prep Sheet (only what you actually need - because you’re not Beyoncé’s marketing team)
✦ 1 bonus self-assessment to help you figure out your next step (no judgment, just honest clarity)
✦ Free gift: 4 Mini Kits to clarify your niche, offer, tech, and steps to take action
You don’t need more information. You need a simple plan that feels doable.
This Is For You If You…
Have been “thinking about starting something” for longer than you care to admit
Feel like you should know what your business is by now (spoiler: most people don’t)
Want a simple plan without the overwhelm of complicated funnels and tech stacks
Are tired of courses that promise “simple” then dump 45 modules on you
Need someone to translate business advice into actual human language
Want to stop researching and start building something real
If you’re done circling, this is the moment to get clear.
Client Love
✭✭✭✭✭
❝ Sofia cuts through all the noise and just tells you what you need to know. Clear direction that actually makes sense.❞ - Meghan H
❝ Thank you Sofia! What a treat you are to work with...knowledgeable, patient, and fun.❞ - Alana A
❝ Finally! Someone who explains tech like I’m a smart person who just doesn’t speak computer.❞ - Debbie A
Start Building Without the Tech Tears
✦ Just $27 ✦
That’s less than dinner out, and way more useful than another “motivational” course that leaves you more confused than when you started.
Look, you’ve been thinking about this long enough. You don’t need another year of “research” or waiting for the “perfect” idea.
You need clarity on what you’re actually offering and a simple plan to make it real online.
One calm afternoon. Zero overwhelm. Full clarity.
P.S. - If you complete this and want help actually building it all out with personal guidance and done-for-you templates, Thryvva Live™ is waiting for you. But first, let’s get you clear on what you’re building.
Your Guide
Hi, I'm Sofia Roper - and I'm tired of watching brilliant women apologize for starting "late."
30+ years of entrepreneurship taught me this: You don't need more courses, more confidence, or more tech skills. You need someone who actually gets what it's like to be you.
I help women 50+ turn their wisdom into wealth - without the BS, without the overwhelm, and definitely without pretending to love social media.
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