Procrastination in a Nice Font

When I was working as a goldsmith in South Africa, I learned an expensive lesson about value.

You can put a piece of brass in a velvet box, under perfect lighting, with a fancy label. It looks expensive. But the moment life applies a little heat or pressure, it tarnishes. Exposes itself.

Conversely, you can wrap a 24-karat gold chain in newspaper. Looks messy. But the weight is real. The value’s undeniable.

Most women launching a business in their Second Act spend months obsessing over the velvet box.

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