For Women 50+ Who Want Meaningful Income Without Overwhelming Their Lives
How I'm Building a Meaningful Business at 66 (While Working Full-Time in Just 2 Hours a Day)
And why your decades of experience are exactly what you need to do the same. No hustle, no overwhelm, no starting from scratch.
Hi, I'm Sofia.
I'm 66 years old. I'm still employed full-time as a Chief of Staff. And I'm building this business two hours at a time.
Some people think that's strange. They ask, "Why are you still working? Why not just retire?"
Here's why: I'm not trying to escape my job or build the next million-dollar empire.
I'm building something sustainable and meaningful that adds to my income and gives me options. Something that honors the life I've carefully built while still creating something valuable.
And here's what I've discovered: You can too.
This isn't a story about someone who made millions and retired to a beach. This is about building something that enhances your life without overwhelming it.
Because after two divorces, multiple career changes, and 66 years of rebuilding, I've learned something most business advice won't tell you:
You don't need to choose between security and growth.
You don't need to sacrifice peace for profit.
You don't need to prove anything to anyone.
You just need a system that actually fits your life.
I know what you're thinking: "But what if I choose the wrong path? What if I waste my limited time and energy on something that doesn't work?"
That fear makes sense. At this stage of life, every choice matters. Every year counts.
That's why you need a system that starts with validation—not guesswork. One that helps you test your idea with real people before you invest months building something nobody wants.
Because you deserve to make the right choice the first time.
Why typical business advice fails women like us
Every piece of business advice you've seen tells you the same thing:
✖ Hustle harder and show up everywhere on social media
✖ Build your personal brand first, then figure out the business
✖ Quit your job and go all-in
✖ Follow your passion and the money will follow
And here's the unspoken part that makes it worse: Most business advice acts like you have unlimited time to figure it out.
You don't. You know it. I know it.
At 50, 60, or beyond, every year matters. Every choice has weight. You can't afford to spend three years "finding yourself" or building the wrong thing.
That's not pessimism. That's reality. And it's exactly why you need a system that helps you make the right choice the first time.
HERE’S WHAT THAT ADVICE IGNORES:
You're not 25 with unlimited energy and nothing to lose.
You have responsibilities. A life you've carefully built. You value peace and stability. Not because you're afraid, but because you've earned it.
You don't want to spend 8 hours a day creating content. You don't want to "build a brand." You don't want to gamble everything on an unproven idea.
You just want meaningful income doing work that matters without overwhelming the life you already have.
I know this because I've been there. Multiple times.
The insight that changed everything
Here's what I discovered after starting a jewelry business at 23, losing everything at 29, rebuilding it bigger, becoming a top financial advisor in my 40s, launching Tech-Savvy Sofia in my 50s, and now this:
YOUR EXPERIENCE ISN’T BAGGAGE. IT’S YOUR BUSINESS INVENTORY.
Think about it:
You've already solved problems that matter. You've navigated workplace politics, managed budgets, dealt with difficult people, made decisions under pressure.
These aren't just "life experiences." They're business skills with market value.
✅ 20 years in project management? You can see around corners and keep things moving when others get stuck. That's consulting gold.
✅ Raised teenagers? You have conflict resolution skills that corporate trainers charge thousands to teach.
✅ Managed household budgets for decades? You understand financial planning better than most "experts."
While 25-year-olds are making predictable mistakes, you can guide people around them.
That pattern recognition. That refined judgment. That ability to spot problems before they happen.
THAT’S NOT A LIABILITY. THAT’S YOUR COMPETITIVE ADVANTAGE.
And here's something else nobody tells you:
You're not "too old" for entrepreneurship. You're the perfect age for it.
While younger entrepreneurs are still figuring out who they are, you know exactly who you are and what matters to you. While they're chasing every shiny object, you can focus on what actually works.
Age isn't your barrier. It's your filter.
🕓 How I figured out the 2-hour system
After years of trying to "do it all," I realized something crucial:
YOU DON’T NEED MORE HOURS. YOU NEED BETTER HOURS.
Most people think they need 8-10 hours a day to build a business. That's completely wrong.
Two focused, distraction-free hours where you're working on high-impact activities will move your business forward more than eight scattered hours of multitasking.
Think about your current job. How many of your eight work hours are actually spent on meaningful activities? If you're honest, it's probably about two to three hours. The rest is meetings that could have been emails and corporate theater.
The same principle applies to building your business.
But here's what nobody tells you: Finding those two hours is only half the equation.
That's where The THRYVVA Method™ comes in—it's built on 5 core pillars that work together to turn those two hours into real business growth.
The 5 Pillars
The THRYVVA Method™ is built on 5 core pillars:
Most business advice focuses on tactics—what to post, how to sell, which platform to use. But tactics fail without the right foundation.
Inside the workshop, I walk you through all 5 pillars step-by-step—with exercises, examples, and exact strategies you can implement immediately.
These aren't abstract concepts. They're practical frameworks I've used to build multiple businesses while working full-time, navigating divorce, and maintaining my sanity.
And they work whether you're starting from scratch or pivoting from an existing career.
What Changes After The THRYVVA Method™
BEFORE:
Stuck in research mode, endlessly consuming content but never starting
Overwhelmed by "hustle culture" advice that doesn't fit your life
Uncertain which skills could generate income
Afraid of making costly mistakes or looking naive
Wanting more but not knowing where to begin
AFTER:
Crystal clarity on what you're building and why it makes sense
A validated business idea that people will actually pay for
A concrete 90-day plan with weekly focus areas
Confidently building 2 hours a day without guilt or overwhelm
Operating from wisdom and strategy, not fear and confusion
What past clients have said
Over the years, I've helped people navigate major transitions—as a financial advisor, tech coach, and business strategist.
❝ Sofia is an exceptional Financial Planner and coach, because she understands that one's psychological point of view fundamentally influences one's financial decisions and quality of life as well.❞ — Selwyna T.
❝ Sofia is the best technology consultant I've ever hired. She is incredibly knowledgeable, efficient, kind, patient and simply a joy to work with! Not only is she an expert in the field of technology consulting, she is also a superb and professional businesswoman with phenomenal consulting acumen.❞ — Katrina L.
These testimonials aren't about this specific workshop. They're about how I work: Clear. Strategic. No-nonsense. Focused on results, not hype.
That's exactly how The THRYVVA Method™ is designed.
Why this works for women who've been through hard things
If you've been through divorce, job loss, health challenges, or any major life disruption—you already know what it feels like when your nervous system is on high alert.
You know the feeling of wanting to move forward but being afraid to make another mistake. The exhaustion of trying to do everything "right" while feeling like you're barely holding it together.
The THRYVVA Method™ was designed with this in mind.
It's not about pushing through or "just do it." It's about building at a pace that feels sustainable. Making decisions from clarity, not desperation. Creating something meaningful without re-traumatizing yourself in the process.
Because I've been there. Twice-divorced. Businesses lost and rebuilt. And I learned the hard way that calm, steady progress beats desperate action every single time.
Get The Complete THRYVVA Method™ Workshop
Standard Items:
✅ Complete 2-Part Video Workshop Series
Session 1: Foundation | Session 2: Strategy & Action
✅ The THRYVVA Method™ Workbook (PDF)
Guided exercises that walk you through every decision
✅ 90-Day Action Plan
Week-by-week roadmap so you always know what to do next
✅ THRYVVA AI Toolkit (Advanced Prompts)
Time Audit Analyzer, Business Idea Validator, First Client Outreach Generator, Progress Tracker, and more
✅ Quick Start Guide
Get moving immediately, even if you're starting from zero
✅ Lifetime Access
Return to the materials as often as you need
PLUS: Two Implementation Accelerators
🎁 2-Page Funnel Template — Ready-to-use funnel for your first lead magnet (set up in systeme.io at no cost to you)
🎁 30 Days of Personal Email Support — Get your questions answered as you implement
No upsells. No hidden costs. Everything you need to start building is included.
This is for you if...
You're 50+ and want meaningful income using what you already know
You're working full-time (or want to keep working) but need something more
You value peace and stability—and refuse to sacrifice them
You're done with "hustle culture" advice that ignores your reality
You can commit to 2 focused hours a day to build your futu
This Workshop Is NOT For You If:
❌ You're looking for overnight riches
❌ You want passive income without doing the work
❌ You're not willing to invest 2 hours daily for 90 days
❌ You're expecting results without implementation
FAQ
Absolutely not. The THRYVVA Method™ is specifically designed for people working full-time. That's the whole point—building something meaningful without overwhelming your current life.
That's exactly what the workshop helps you discover. The Experience Inventory exercise identifies valuable skills you didn't even realize could generate income.
If you can watch a video and fill out a PDF, you're tech-savvy enough. The method focuses on simple, proven approaches—not complicated technical systems.
The workshop includes a 90-day action plan. Some women get their first clients within 30 days, others take the full 90. The goal isn't overnight success—it's sustainable momentum.
Perfect. This workshop is designed for people who've spent their careers working for others and are now ready to leverage that experience. Your professional background IS your business foundation.
This is 100% practical strategy. You'll leave with completed exercises, a chosen business model, a validated idea, and a week-by-week action plan. Zero fluff.
The workshop itself takes 3-4 hours to complete (video + workbook exercises). Then you'll spend 2 hours daily building your business using the 90-day plan.
Yes. Free ChatGPT works fine for all 10 prompts. Paid versions can be helpful but aren't necessary.
You can email me questions as you implement the workshop material. I'll help you work through specific challenges, clarify exercises, and provide guidance on your unique situation. This is personal support, not automated responses.
Your Experience Isn't a Liability—It's Your Power
You've spent decades learning, growing, solving problems, navigating challenges.
That's not something to overcome. That's your competitive advantage.
The THRYVVA Method™ shows you exactly how to turn that wisdom into meaningful income in a way that honors your life as it is now.
No overwhelm. No hustle. No starting from scratch.
Just steady, strategic progress. Two hours at a time.
The Complete THRYVVA Method™ Workshop
$197 Just $47
Everything You Need:
2-Part Video Workshop
Complete Workbook (PDF)
90-Day Action Plan
10 Advanced AI Prompts
2-Page Funnel Template
30 Days Personal Email Support
Quick Start Guide
Lifetime Access
🔒 Secure checkout • ✉️ 30 days personal support included
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